NEIGHBOURHOOD SMALL GRANTS

THE BRIEF

NSG was looking for assistance in creating a set of 3 illustrations to be featured on their website. These illustrations would help to promote NSG (especially for people who are not aware of the program), and inspire them to participate. NSG wanted the illustrations to be friendly, community-inspired, showcase diversity, and highlight the sense of fun of their program. Some themes and messages that the client wanted to convey through the illustrations included, “connecting neighbours”, “make your project happen”, and “let’s take care of each other”.

THE APPROACH

Some key considerations in the approach to the illustrations included showcasing projects that can be done across BC in both urban and rural communities, depicting community connections without showing gatherings or large groups of people (as the images needed to be appropriate under the current provincial health orders during the ongoing pandemic), and showcasing a variety of activities that can be done offline and online. Look closely at the final illustrations below and you’ll see little easter eggs that connect them together!

The first scene in the illustration series shows a family thinking of different project ideas. Their ideas feature actual projects that have been funded by NSG: the cheerful flowers project, neighbourhood library, and card designs from care packages.

This scene is also based on an actual project, a Zoom karaoke call. Look closely and you’ll spot that the participants have received a card by someone else in the community, from the project idea in the first illustration.

To convey a sense of community while still staying apart, this concept shows neighbours waving to each other after a care package is delivered. Look closely and you’ll spot the characters in our Zoom karaoke scene in the window as well!