PORT OF VANCOUVER
illustration
THE CLIENT
The Port of Vancouver is the largest port in Canada and the fourth largest in North America by tonnes of cargo, facilitating trade between Canada and more than 170 world economies.
THE BRIEF
The Port of Vancouver was interested in creating a series of digital Valentine’s Day greeting cards which would be shared on their various social media channels.
THE APPROACH
The illustrations included clever port-related puns and showcased the landscape of Vancouver. While the overall tone of the project was fun and playful, the client wanted to maintain a balance between humour and professionalism in the execution, while also staying consistent with the brand guidelines.
We then collaborated for additional digital greeting cards for the holiday season. Similarly to the Valentine’s Day cards, the illustrations featured port-related puns alongside colourful and festive scenes.
“We've worked with Cheryl on multiple projects and on many occasions, we receive notes from our stakeholders commenting on good work. For some of our social media graphics, her graphics work was associated with our top-performing social posts based on engagement. The breadth of the design and illustration skills were impressive. Also, the thoughtfulness and care that she takes in her work.”
NANCY CHAN
Marketing and Digital Communications Advisor
Port of Vancouver | Vancouver Fraser Port Authority