STAND.EARTH
report design, INFOGRAPHICS, AND ILLUSTRATION
the client
Stand.earth is an international non-profit environmental organization that is known for its groundbreaking research and campaigns to create new policies and industry standards in protecting forests, advocating the rights of indigenous peoples and protecting the climate.
the brief
The fashion industry is one of the largest contributors to global warming. As a result of growing attention to the sector’s climate footprint and increasing customer pressure, tackling climate change finally emerged as a top-level issue for the fashion industry by the end of 2019. As major brands move from commitment to implementation, Stand.earth has identified five critical focus areas in their report, “A Roadmap to Fossil Free Fashion”.
the approach
The client wanted to convey the roadmap metaphor and how the fashion industry is charting a new path. The cover of the report shows a fork in the road, depicting the status quo (red path leading to the left) and charting a new path (blue path leading to the right). The blue pathway continues throughout the document to further emphasize the new path. Custom icons, illustrations and infographics were created for the report.
