WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU ABOUT YOUR CUSTOMERS


CLIENT:

Vision Critical

Role:

Art direction, illustration, design

BACKGROUND:

Vision Critical provides customer relationship intelligence software that enables brands to interact directly with engaged customers, allowing them to gain feedback to build better products and deliver better services.

Vision Critical partnered with leading brands to better understand what social media can and can’t tell you about your customers.

This infographic explains how your social media audience is made up of three distinct types of customers - lurkers, dabblers, and enthusiasts, and looks at how each group differs widely in their online engagement, purchases, and media habits.