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CLIENT: SIOUX FALLS STARTUP WEEK + SOUTH DAKOTA STARTUP WEEK

BACKGROUND:

The Sioux Falls Startup Week (SFSW) showcases several industry clusters and national speakers focused on accelerating the knowledge and investments for startup companies and early stage companies in the region. SFSW is held in conjunction with South Dakota Startup Week (SDSW).

CONCEPT:

Key words: community / strategy / workshops / networking / industry / pathways / cultivate / growth / tech / develop / ignite / spark / energize

To combine the tech-vibe and spirit of the event with the shape of the falls of Sioux Falls’ landmark, Falls Park. The falls are made out of 7 streams, representing each of the 7 different industry clusters that form of the program of SFSW.

Similarly, the SDSW logo is made up of connections to form the shape of the state of South Dakota.


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CLIENT: LEMONLY

BACKGROUND: A PODCAST ABOUT PEOPLE, COMPANIES, AND THE PEOPLE WHO WORK AT COMPANIES.


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CLIENT: ST. PAUL’S HOSPITAL

BACKGROUND:

Project is in collaboration with designer, Amy Wang.

St. Paul’s Hospital is an important part of BC’s health care system and was undergoing a planned redevelopment. Our project involved creating a redevelopment communications campaign that would serve three key audiences: informing internal staff about the redevelopment, getting financial support from the public, and convincing the government to approve the funding to proceed with the redevelopment plans.

The tangram puzzle was a starting point of our campaign concept. The tangram puzzle involves combining different pieces to form new shapes, which paralleled the transformative redevelopment process that St. Paul’s is going through. We decided to use a single tangram shape and re-arranged it in different ways to create several icons that evoked a sense of movement and progression. 

Our campaign name, “We are St. Paul’s” helps to create a personal connection between St. Paul’s and their distinct audiences, reflecting a sense of community and progression. The campaign is supported by four key slogans and are paired with a supporting icon. Together, they help to emphasize St. Paul’s story. 


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Client: Lemonly

background: various icons created for the Annual Report.


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Client: Career Spark

background: Icons for a promotional graphic introducing Career Spark, a resource for military spouses to update their resume, explore job options, and connect with potential employers.


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Client: DIGNITY HEALTH

background: Icons for AN INFOGRAPHIC ON PREVENTATIVE CARE.


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Client: HOMEBASE

background: Icons for A PRESENTATION DECK INTRODUCING HOMEBASE, AN APARTMENT MANAGEMENT APP.


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Client: Marriott

background: ICONS AND DESIGN FOR A FLOWCHART INFOGRAPHIC HIGHLIGHTING DIFFERENT FESTIVALS IN PALM SPRINGS.

LOGOS & ICONS