CLIENT: SIOUX FALLS STARTUP WEEK + SOUTH DAKOTA STARTUP WEEK
The Sioux Falls Startup Week (SFSW) showcases several industry clusters and national speakers focused on accelerating the knowledge and investments for startup companies and early stage companies in the region. SFSW is held in conjunction with South Dakota Startup Week (SDSW).
Key words: community / strategy / workshops / networking / industry / pathways / cultivate / growth / tech / develop / ignite / spark / energize
To combine the tech-vibe and spirit of the event with the shape of the falls of Sioux Falls’ landmark, Falls Park. The falls are made out of 7 streams, representing each of the 7 different industry clusters that form of the program of SFSW.
Similarly, the SDSW logo is made up of connections to form the shape of the state of South Dakota.
BACKGROUND: A PODCAST ABOUT PEOPLE, COMPANIES, AND THE PEOPLE WHO WORK AT COMPANIES.
CLIENT: ST. PAUL’S HOSPITAL
Project is in collaboration with designer, Amy Wang.
St. Paul’s Hospital is an important part of BC’s health care system and was undergoing a planned redevelopment. Our project involved creating a redevelopment communications campaign that would serve three key audiences: informing internal staff about the redevelopment, getting financial support from the public, and convincing the government to approve the funding to proceed with the redevelopment plans.
The tangram puzzle was a starting point of our campaign concept. The tangram puzzle involves combining different pieces to form new shapes, which paralleled the transformative redevelopment process that St. Paul’s is going through. We decided to use a single tangram shape and re-arranged it in different ways to create several icons that evoked a sense of movement and progression.
Our campaign name, “We are St. Paul’s” helps to create a personal connection between St. Paul’s and their distinct audiences, reflecting a sense of community and progression. The campaign is supported by four key slogans and are paired with a supporting icon. Together, they help to emphasize St. Paul’s story.